Pretty Contraband was a phrase coined by A. Rohn Clay in a trap house outside of Atlanta in 2013. It was used as a hashtag accompanying photos of the trap culture in and around Atlanta at first, even though A. Rohn always knew in the back of his head it would be a dope brand name. Some time later after moving out of Atlanta and to Las Vegas, growing a bit and having a family, A. Rohn Clay began the process of turning Pretty Contraband from just a hashtag on instagram into a legitimate business.

A. Rohn began work on logos, designs, and a website that finally went live in 2017. A. Rohn began asking the people around him what they thought and even though reception seemed to be good, sales weren't there. After a few years and moving back across the country, The project slowly began to fall to the side. However a bump of sales seemingly out of nowhere in 2023 re-sparked the vision, and Pretty Contraband began inspiring underground fashion at an overwhelming rate. 

Ever since Pretty Contraband has kept the underground hip-hop culture scene on the East coast looking fresh and unique. Pretty Contraband began going global on January 1st, 2024 and aren't planning on looking back! 

Pretty Contraband uses the highest quality fabrics for their apparel, and continues to up the quality standards of all their products. They’re  most popular products, stickers, have proven to stick for years, using the best non-toxic, non-acidic glue on a thick backing.